The story behind The Curated Affair.

I spent nearly a decade in some of India’s fastest-moving companies — building strategy, running teams, working with data at a pace that leaves little room for anything but the next quarter. I was good at it.

But every time I walked into a celebration — a wedding, a birthday, a gathering that mattered — I noticed the same thing: the details that should have made it feel personal were missing, and the ones that were there felt borrowed from someone else’s occasion.

I started The Curated Affair because I believe the best events don’t just look beautiful — they feel true to the people at the centre of them. I bring the same rigour I applied to boardrooms to every brief, every timeline, every choice of flower and light. The difference is that here, the outcome isn’t a number — it’s a memory someone carries for the rest of their life.